Sky Ferreira an American singer/songwriter/model/actress is a true gem but is alas a classic example of how a music label can truly screw over an artist.
To begin with, why the hype with Sky?
Back in 2006, a 15 year old Sky equipped with only a few demos under her belt bravely approached over myspace music production duo Bloodshy & Avant requesting a collaboration between the two parties. Her request, which may seem a bit naive played to her advantage. The Swedish team (who were the co-writers and producers of Britney's smash 'Toxic') were hugely interested in the young talent that had approached them. Sky since then has continued to work with Bloodshy & Avant on her latest EP As If!, more specifically on the songs '108' and 'Hater Anonymous'.
Sky certainly has recorded a large number of songs, a simple search on youtube will bring up many demos, so why have we not yet had an album? We've had a UK single, 'One' and a further US single 'Obsession' along with lead EP single 'Sex Rules'. But despite all the reassurances over the past year and a bit from Sky over twitter and in interviews of an album coming soon, my iTunes still has its spaced reserved.
The delayed album clearly is by no means Skys fault, which is clear from her tweets. Unfortunately I believe that Sky just isn't suited to her label EMI, she needs a label which is suited towards the current trend of non-manufactured female popstarlets who have risen in recent years. I personally feel that the best move Sky could make is to leave behind EMI with her head held high and move over to Cherrytree Records, where her label mates would include; La Roux, Ellie Goulding, Robyn & Natalia Kills.
It's so sad to know of a great talent who isn't being able to give it the go she so thoroughly deserves. At this rate Sky is going to become more recognised as a model (which she also does very well) and therefore not what she intended out to be back when she sat at her computer desk on myspace clicking send on the message to B&A.
So if you haven't yet heard anything by Sky my top three picks are:
Enjoy and spread the word of this deserving and promising young girl.
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